tathya digital design
Digital Design | Self-initiated brand
The Tathya website went through rounds of changes, until finally reaching this minimal look. A minimal, clean cut design language was the best way to achieve a hassle-free shopping experience.
Apart from the basic navigation, I also designed all of the banners (based on the year's events) from time to time. From doing the photoshoots to designing it, the website was a significant part of the brand identity.
Once the website was up and running, I learned and managed the SEO and Google Analytics as well.
During the course of the brand, I did a few certificate courses on UX/UI, understanding the user's psyche and creating a timeless experience for them.
Handling social media marketing for the brand was the other aspect for the building up digital engagement.
Format: Digital design