Identity | Illustrations | Product Design |
Self Initiated Brand
The USP of the brand was quirky, vibrant, hand-drawn illustrations. Here are some of the products, which reflect the visual language of the brand.
There were products like notebooks, fridge magnets, coasters, t-shirts, wall clocks etc. All of them were carefully illustrated and designed, making them unique in their own way.
Things I love A5 Notebook
Coaster set – Superhero Chai for chai lovers
Few of Tathya's A5 notebooks
Yoga coaster set
The Pizza Clock
One of Tathya's t-shirt designs
The Yoga Clock