Identity | Illustrations | Product Design |
Self Initiated Brand
Tathya was born out of the love for quirky illustrations and the daily life of us Indians. It began in 2011 with the first exhibition in Delhi, comprising artworks, postcards, bookmarks etc
It finally kickstarted in 2014 with a whole range of fresh products such as coasters, clocks, t-shirts, coffee mugs, magnets and notebooks.
In its initial days, Tathya's logo underwent a lot of changes. When it finally reached a stage of approval from the entire team, it was placed on all of our products.
The final Tathya logo
Tathya's business cards and
other identity collaterals
Tathya fridge magnets and their packaging